Pandora's Glowing Box (Mar/April 2005)

The problem is that everyone is always so bored. The act of just being alive has become trivialized in the face of megalith blockbusters, sensuous superstars, and one-hit wonders. Our free time is filled up purposely with the shallow daytime dramatics of talkshow hosts, and the latest greatest reality television, bringing out the worst in people for the entertainment of those whose lives have been commandeered by the relentless self-interest of a few media moguls. Cue the flashing neon lights. Cue the epileptic glowing box that has become the center of our households.

Now that we're captivated, now that we're under the thumb of an increasingly consolidated corporate maelstrom of what passes for creativity, the next step is isolation. Followed by apathy. Followed by dependence. Whether we want to admit it or not, we are breeding a culture of hyperactive addicts. How many people do you know complain about being broke, who would never think about trading in that big screen TV, who would never contemplate canceling their cable, as they continue to put artificial stimulation before groceries. Teachers are competing with aggressive marketing campaigns and the glossed over cool pushed by MTV. Attention spans are waning, and all the Ritalin in the world isn't going to fix the problem. Each year the average child sees 200,000 commercials, and by the time they are eighteen, they've witnessed 200,000 violent acts and 16,000 murders.

We are entering an age where people know more about products than what is happening to the world around them. This dumbing down of the populace is spearheaded by the phenomenon of profit-driven journalism. While pundits kick and scream their way to the next commercial break, discrediting any point of view outside the mainstream, they use slogans like "objective," or "fair and balanced." Some staffers at CBS are accused of cutting corners on a story critical of the President, Dan Rather comes out looking like a fool, and the whole debacle becomes a talking point for masters of Orwellian newspeak, who cry "liberal media." Those responsible for "memogate" are pressured to resign, while journalists who ignore information to play up the threat of WMD's in Iraq, or tout the GOP's agenda receive a pat on the back. Dubious definitions now saturate our mindscape. Palestinians are synonymous with terrorists, protesters have become traitors, environmental destruction is labeled as economic growth, and obedience is now called patriotism. Wars have become sporting events where embedded reporters do nothing but cheer for team America.

Some of us have come to the realization that it is time to take back the media, that independent presses create independent minds. Thirdeye is part of a broader movement of average people who feel that an informed public is essential to a working democracy. We know that unbridled creative expression, discussion, and the sharing of knowledge are the basis of justice and freedom. We work to promote tolerance of diverse viewpoints and opinions different from our own. We can no longer afford to simply complain, we have to become the media. There is much that we can do to compete with the sex sells, if it bleeds it leads, echo chamber that has become our primary source of satisfaction. Write letters to the editor, and make phone calls to hold news organizations accountable for neglecting stories that are of importance to you or your community. Write your own stories and press releases, turn off your TV, and start tuning in to alternatives such as indymedia.org and democracynow.org. The future of information is in our hands, and if we allow ourselves to be controlled by thought police, the last remnants of the republic will be destroyed.

-Jason M Glover



 

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